Your data says one thing. Your revenue says another.
Most businesses don't have a marketing problem. They have a martech problem.
The platforms are running. The budget is spending. But somewhere between your CRM, your ad accounts, and your analytics dashboard, the signal gets lost — and you're making decisions on data you can't fully trust.
Ads running with no clear attribution — so you don't know what's actually working
A CRM full of half-baked data that your sales team ignores
Funnels that "kind of" convert, but no one can explain why
Reports that look great in a slide deck and mean nothing in a budget meeting
That gap between the tools you've invested in and the results you expected — is exactly what I fix.
The Solution
Here's what changes when your stack actually works together.
Most businesses have the tools. What they're missing is someone who can connect them — strategy to systems, data to decisions, spend to results. That's exactly what I do.
I diagnose what's broken and why
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I build and configure the right system
I don't hand you a strategy deck and leave. I get in the platforms — HubSpot, Google Analytics 4, Tag Manager, your ad accounts — and do the work myself.
You get clarity, control, and compounding returns
Every dollar tracked. Every lead attributed. Every campaign built to scale. You walk away knowing exactly what's working — and what to do next.
What this looks like in practice
Audit & Optimization
A full review of how your tools are configured, integrated, and talking to each other — with a prioritized fix list ranked by revenue impact, not technical complexity.
Attribution & ROI Tracking You Can Trust
Custom dashboards that show you what's actually driving revenue — not just clicks and impressions. Built so you can answer any budget question in under 60 seconds.
Lead Generation Campaigns That Convert
Multi-channel campaigns built on Google Ads, Facebook, and email — designed around the Customer Value Journey so every touchpoint moves prospects closer to a decision.
Sales Funnel Architecture & Automation
End-to-end funnel design — from the first ad impression to the follow-up email sequence — with HubSpot automation that nurtures leads while you focus on closing them.
This could be you...
We're spending on ads but can't explain what's working.
A non-profit music ministry went from unclear spend to a 5:1 ROAS and $25K+ in 30 days — with full attribution at every funnel stage.
We're not getting enough qualified leads for open enrollment.
A private K-12 school filled every open tour slot and saw a 30–40% enrollment increase — with a campaign they now reuse every cycle.
Our e-commerce revenue has plateaued and we don't know why.
A client saw 350% revenue growth after rebuilding their funnel with the right offers, retargeting, and email sequences in the right order.
Think of me as the senior marketing hire you can't justify full-time — but desperately need.
I embed in your business as a fractional marketing consultant: the person who understands how campaigns should work, how your platforms actually behave, and where revenue is leaking between the two.
That means I'll configure your CRM the way it was designed to work. Build funnels that move prospects from cold to closed. Set up attribution tracking that tells you the truth. And hand you a dashboard that answers your real questions — not the ones that look good in a report.
If any of this sounds familiar, you're exactly who I built this for:
You’re spending money on marketing, but can’t explain why it works
Your reports look impressive, but don’t answer business questions
You’ve stacked tools on top of tools… and still feel blind
You're not looking for more leads. You need to trust the ones you're already getting.
I work with founders, marketing managers, and executives at businesses who are done guessing and ready to build something systematic. You don't need to understand the tech. That's my job.
